5 tips for creating Google-friendly content
Of course, creating Google-friendly content is difficult, but today we will help you understand what content to present so that Google pays attention to you. The main goal of content writers and SEO specialists is to get noticed by Google, which will bring new traffic to the site. Moreover, content writers must think of new ways to deliver their content as efficiently as possible.
Here we will learn some ways to help you write unique and engaging content.
Effective keyword research
When creating any content, the priority is to do keyword research on the given topic. It’s no secret that Google likes to play with keywords and using them is one of the main strategies for increasing SEO. Keywords still play an important role. To dominate the search results and increase organic traffic, you need to use targeted keywords in your content, and using the wrong keywords can just waste your money!
Only high-quality content!
As we mentioned, keywords are a valuable basis for appearing in Google’s search fields, but using them incorrectly and excessively in content can have a negative effect. Now, to have a high ranking in SERPs, Google pays attention to coming up with quality content. Simply put, your content should have value, not scrap content. You need to find out if your content is interesting to your target audience, updated regularly, and not repetitive.
It is also important to use keywords in URLs, as they also play a decisive role in the ranking of the site in the SERPs. When writing content to change visibility and position in search engines, be careful to include the keyword in the URLs as well. Try to use as short URLs as possible because it affects the customer experience.
Optimize meta description
If we write content, then we should pay special attention to writing the meta description as well. The meta description is the main part that appears in search engines and is the first thing that attracts the reader. So that’s why it’s so important.
Note: Always use keywords in meta description it affects SEO.
Use lots of internal links in your content
The more links, the higher the ranking in SERPs! In this case, when creating Google-friendly content, you need to include links to other pages on your site. It increases organic traffic by showing the visitor multiple pages of the website at the same time.