Black Friday eCommerce: Some predictions and tips

Zegashop
2 min readNov 14, 2022

November is your chance to win Q4! At the end of the year, all businesses face the challenge of selling existing products and meeting expenses. Black Friday is a great way to combat these temptations! Here are some tips and predictions for Black Friday eCommerce 2022.

“69% of people will shop online for Black Friday.”

Let’s discuss some ways to make Black Friday more attractive.

Offer product upselling and cross-selling

One of the primary goals of Black Friday is to sell more! Product upselling and cross-sell are the best in this regard. Online sales offer unlimited opportunities to increase your average order value (AOV). When the customer is ready to pay, a cross-sell will allow them to buy 1 or 2 of the other necessary products. By offering an upsell, you’ll demonstrate that he/she could have made a more valuable and efficient purchase. Offering an additional product at the final stage of the customer’s purchase process will increase the average order value and the likelihood that they will make a repeat purchase from your site.

It’s a great sales strategy to live up to Black Friday expectations!

“In fact, according to a 2022 HubSpot Blog survey of more than 500 sales professionals, 72% of salespeople who upsell and 74% who cross-sell say that it drives up to 30% of their revenue.”

Offer free shipping

Set your store apart by offering free shipping on Black Friday. Consumers prefer easy shopping, and when free shipping increases consumers’ interest to order online from your store.

“61% of consumers are at “somewhat likely” to cancel their purchase if free shipping is not offered. “

Notify your consumers

Start sending emails to your customers in advance letting them know about upcoming Black Friday eCommerce sales and news. Create a clear email strategy that engages consumers and motivates them to plan to purchase directly from your store. Clearly state all the news and expectations consumers may have for this year’s Black Friday.

Start retargeting campaigns

Black Friday and the week after are some of the biggest sales days of the year. Retargeting campaigns will allow consumers to visit your website and learn about the brand you’re promoting. They have time to decide, and your campaigns will only help them make their final purchase decision. Retargeting will be tremendously powerful in keeping shoppers interested as they move along your funnel.

Summarize

Black Friday is just the beginning of preparations for the holiday season. To be able to test your strategies for the given year, you need to start Black Friday marketing campaigns about 1 month in advance. Challenge your imagination and start outstanding Black Friday campaigns that will increase your ROI percentage!

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Zegashop

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