Consumer behavior trends in 2022
It has been a long time since the pandemic, but its impact on business is still felt. Unlike many other businesses that have experienced a decline during this period, e-commerce has grown and continues to grow. It is very important to study the customer behavior, which will help to create the right buyer persona and you will understand the market trends, which products are the most trendy selling. So what are the predictions about customer behavior trends?
Treat customers as people, not commodities
Companies that show they genuinely care about their customers will come out on top in 2022 — and businesses that don’t tailor their approach to every customer will struggle to build loyalty moving forward. Up to 9.5% of your revenue is at risk by offering bad experiences to customers, meaning it’s more vital than ever to tackle your customer experience gaps and understand how to deliver what your customers expect.
About 1 in 3 young people are interested in learning more about and buying “clean” makeup/skincare in 2022. This includes plant-based skincare, vegan makeup, using fewer products on their skin — i.e. skin minimalism, and products with “clean” ingredients.
Interest in buying virtual-only goods has increased 50% from 2021 while more than 1 in 4 young people expect to see increased cosplay/costuming in 2022.
Consumers will stop engaging — unless you take action
An astonishing two-thirds of consumers think that companies need to be better at listening to feedback. Customers place a lot of emphasis on the organization’s feedback culture, and companies that do not take steps in that direction are likely to lose their business due to a lack of customers.
When it comes to eCommerce, the impact of social media cannot be underestimated with potential shoppers turning to different platforms for tips and trends. A strong trend on social media is social selling, which is becoming more and more popular as apps include features that allow social media users to purchase items without leaving their platform.
Our professional and personal lives have recently been shaped by programs such as Microsoft Teams, Skype, Zoom, or Google Meet. When people prefer or need to stay home, we need to raise the same level of motivation for our virtual events and this is a great idea for all businesses! According to Gina Fleck, senior director of strategy and insights and promotion and loyalty solutions at Merkle, Inc., “brands were pushed to try new ways of doing business and to accelerate innovation in areas like technology, partnerships, and rewards, and that has led to brands connecting with customers in new ways.”
No matter if you’re building your business or if you’ve already established a company, make sure you take into account how the lives of your clients changed.
Remember: Value and convenience drive customer loyalty!