E-commerce trends 2023

3 min readDec 22, 2022


The eCommerce sector has recorded unprecedented growth in 2022. The trends in this sector were also of great importance for the development of the industry. 2023 is just around the corner! It’s time to understand what new challenges and trends await in the eCommerce industry next year. Some eCommerce trends to watch in 2023.

Predominance of inflation

Inflation will increasingly dominate the global market in 2023. This phenomenon deepened in 2022 against the backdrop of world wars. The eCommerce sector will also not be spared from price increases. Online merchants must take strategic actions to drive a value-based sales strategy.

Sales boom on social networks

Selling through social media is becoming more mainstream. All famous brands have focused their top sources of sales on social networks such as Tik Tok and Instagram. In 2023, this trend will be more widespread, leading to the proliferation of small businesses. Strengthen your business social networks in 2023 to increase sales and brand awareness!

The use of AI is maintained

The development of scientific and technical progress has also penetrated the field of eCommerce. The trend of using AI increased significantly in 2022 and will continue to accelerate in 2023. Businesses that do not follow this trend will lose due to strong competition. So, apply AI to your eCommerce store to improve customer experience and stay on trend.

Voice Search increases accessibility

Voice search is the new way to search for products on your eCommerce website. Data collected by Think with Google shows that a whopping 72% of smart speaker owners report they use their speakers every single day. It’s a great way to make the buying process easier for customers.

We hope these eCommerce trends in 2023 will help you create a targeted strategy for your online business growth in the coming year. Keep going and let 2023 be a successful year for your online business!




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