Sales Techniques That Get People To Buy
1. Sell yourself
The products and services you are selling or offering should carry your faith. Or, before you sell to others, you should sell your product or service to yourself. It’s the first step in sales psychology.
Moreover, if you have complete faith in what you’re selling you have more chance of converting others to your faith. Try to sell yourself your product or service, it will help you to be more confident and believe in your own words. You can act on that until you get absolute confidence in what you’re selling. Only then are you ready to sell?
2. Neuro-linguistic programming (NLP)
Originally formulated by Richard Bandler and John Grinder in the 1970s, NLP is a methodology which many top sales professionals have tapped into for years. NLP is based on understanding how people organize their thinking, feeling, language, and behavior to get things done. Listen carefully to your prospect, and you’ll be able to pick up how he or she is absorbing information about your sales pitch. Everyone has a need — it’s just that many don’t know it yet. Through effective questioning and listening, you should be able to quickly discover your customer’s needs.
3. Don’t offer more — offer less!
The choice is great, but there’s way too much of it out there. Every day people are bombarded with choices and the poorer salesperson will only add to that confusion. For instance, if we have more than 3 candies we must choose which one we want to eat the first. The choice is too difficult in this case rather than if we have 1 or 2 candies. The simpler you can make things, the easier it will be for the client to understand them.
4. Understanding brains
You may have heard the question, “Are you more left-brained or right-brained?” Those who have left-brain dominance tend to be more analytical, fact-driven, linear, and strategic. As a result, the right-brain people are generally stimulated more by emotion and as a consequence are freer spirited and open to change. Identifying which side of the brain your prospect is driven by is gold dust, not only in terms of the type of sales pitch you make but importantly also in the way you can successfully handle objections.
5. Use Time-Based Deadlines
Fear of missing out is a genuine concern for some people which is why such sales messages work time and again in certain sectors. Here you can try a range of different offers including “this week only” or even “today only” packages and see what kind of impact this has on your email list. Even when things return to something resembling normality, you’ll need to call on every skill in your sales to increase leads and generate sales.
We hope you found these sales tips useful and you can always try combining the techniques outlined above for a fully comprehensive sales strategy that will guarantee you more sales.